B.O.B

Challenge

We were invited by B.O.B to develop an institutional campaign aimed at increasing brand recognition and boosting sales to both high-end target audiences and new markets. Our task included identifying key communication channels, crafting the narrative and storytelling for the campaign, and devising the launch strategy.

Part of our challenge was also to analyze the brand's strength relative to its competitors and to define a strategic positioning for the brand through this campaign.

Solution

We started the project with an in-depth immersion into the company to determine how we would construct the campaign. Based on insights gathered from various interviews and surveys with the customer base, we realized that the main strategic communication directive was to amplify the brand's name, highlighting its benefits and inspiring people to participate in building a sustainable future, presenting the brand as a partner for daily life with B.O.B's 'plastic-free bathroom.' This would make all the benefits that B.O.B offers clear to consumers, consolidating it as the leading brand in this segment in Latin America.

We then created the slogan "Raise the Bar" to reinforce the ideas of safety, credibility, and trust. With B.O.B, you have a complete personal care routine in bars. Raising the bar means raising the standards of what you expect from a cosmetic that is good for both the body and the planet.

The campaign's launch is helping the brand strengthen its extensive portfolio and increase sales to both its loyal audience and new consumers.