Baggio Café

Challenge 

We were challenged by Baggio to reimagine its entire visual identity, from updating the logo to redesigning the packaging. The brand felt that its image no longer reflected the desire and connection with its target audience, giving the impression of being outdated. With new goals in place, it became clear that a visual repositioning was essential to make it more relevant, modern, and aligned with its future aspirations. Thus, we embarked on a journey to translate Baggio’s essence into an identity that inspires, connects, and reclaims its leadership in the market.

Solution

After a series of in-depth studies, we identified the ideal tone and direction to bring the new brand to life, balancing modernity with aspirational appeal. We created a contemporary language that not only reflects the brand’s unique aesthetic but also propels it into a new chapter, forging a deeper connection with its audience. The result is a fully renewed packaging design that clearly and impactfully translates this evolution.